Principles of Type

He’s Bringing Healthy Back-  This page involves a concordant type relationship with no type variety. The page only uses Sans Serif and the only contrast seen is the difference in color and weight where it features the Doctor Oz logo and the bottom of the page. It’s a very bland example of type.

Pick up Boys- The page includes a conflicting type relationship because the text is similar yet still different styles. The type category is Script and involves two different fonts within the ad. There is contrast featured on the page including size and weight change along with a red color change attracting attention.

Let’s get Festive, Let’s have fun- This page yields a very contrasting type. The category is Decorative and Sans Serif. They contrast in size, forms, and color. The text is composed to look like images, making the appearance very visually appealing.