Ralph Lauren, The Stadium Collection: The Process
Analyze a collection from a designer of choice.
The collection I chose was Ralph Lauren's Stadium collection. I found this collection interesting as it is one of the most iconic lines ever released by Ralph Lauren. The brand had embodied the American spirit and Ralph Lauren underwent a profitable branding change. With Lo-Life’s acquiring the brand in the 1990s, there was a change in perception with an association with street culture. The ascension from sportswear into streetwear gave Ralph Lauren a fresh image as the brand entered hip-hop fashion. Although the brand never intended to market directly to the consumers the collection attracted, it became a symbol of success in the hip-hop world.
Wrote a paper explaining how the stadium collection impacted the fashion industy and hip hop culture.